Popularization of science on YouTube. Analysis of the credibility of communication in the creator-recipient relationship

Authors

Karolina Mrózek
The Pontifical University of John Paul II in Krakow
https://orcid.org/0009-0005-3982-7499

Synopsis

The following publication presents issues related to science communication in the area of the open science communication model. It considers and describes the significant role of science communicators as intermediaries in this process, with particular emphasis on the effective building of creator-recipient relationships in the online space. The article presents the results of research conducted on the basis of a popular science channel on the Polish YouTube platform.

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Published

May 20, 2026

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.