Popularization of science on YouTube. Analysis of the credibility of communication in the creator-recipient relationship
Synopsis
The following publication presents issues related to science communication in the area of the open science communication model. It considers and describes the significant role of science communicators as intermediaries in this process, with particular emphasis on the effective building of creator-recipient relationships in the online space. The article presents the results of research conducted on the basis of a popular science channel on the Polish YouTube platform.
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Pages
139-158
Published
May 20, 2026
Copyright (c) 2026 Klaudia Cymanow-Sosin, Katarzyna Paciorek, Karolina Mrózek, Anna Chwastek, Julia Juś, Aleksandra Żarłok, Angelina Rokowska, Miłosz Żemła, Ilona Pietrzyk, Izabela Maria Pudzisz
