Viewing and Creating Memes As a Free-Time Activity of Generation Z

Generation Z, or those born between 1995 and 2009, is the generation of digital natives, dubbed Generation C by some from the words connected, change communicating, content-centric, computerised, community-oriented, always clicking (Waśko 2016; Żarczyńska-Dobiesz, Chomątowska 2014). This is a generation that lives in a fully digitised world. It is a generation that strongly emphasises its free-time activity by staying and creating in digital spaces. The aim of this article is to present meme creation as a slow-time activity. The research conducted is qualitative in nature. A case study method was used in the research. The research was conducted in July 2023. The results of the research lead to the conclusion that the representatives of generation Z like to browse social media in their free time, especially the memes that appear in them. Some of them also spend their free time creating memes. They browse memes because they make them feel better, are a source of entertainment, learn about product opinions, use them to learn, create opinions, influence others, rebel against reality.