Social communication and promotion of ideas in ethical  and pragmatic contexts: Selected examples of Church activities in Poland

The monograph by Klaudia Cymanow-Sosin, titled “Social communication and promotion of ideas in ethical and pragmatic contexts: Selected examples of Church activities in Poland,” presents interdisciplinary research on the role of social communication and media in the activities of the Catholic Church in Poland from the perspective of media personalism and universal values. The publication highlights the ethical dimension of public relations, dialogue with the social environment—especially youth—and crisis communication management, illustrated by the example of the World Youth Day organization. The author analyzes communication tools and strategies used by the Church, such as media relations, corporate identity, lobbying, and event marketing, offering a comprehensive view of the effectiveness of these actions in community building and promoting Christian values. Emphasis is placed on the need for dialogue based on truth, honesty, and openness, as well as the role of media in evangelization and shaping media awareness. The monograph is a unique compendium of theoretical and practical knowledge for communication scholars, media experts, and practitioners engaged in public relations and values promotion within the Church.